User Acquisition Specialist

About the role

Our partner is seeking a User Acquisition Specialist based in the United Arab Emirates to manage and scale paid acquisition campaigns across leading digital advertising platforms. You will own end‑to‑end media buying, testing, optimization and performance analysis for multiple client accounts.

Key responsibilities

• Own paid media management on Meta, TikTok, Google and other platforms, including setup, targeting, bidding, budgets and creative rotation.
• Monitor and optimise key acquisition metrics such as CPI, CAC, ROAS, payback period and retention.
• Develop and execute structured testing strategies across audiences, creatives, bidding approaches and campaign structures.
• Maintain strong account hygiene with proper naming conventions, UTM parameters and documentation.
• Collaborate with creative strategists and growth marketing managers to translate performance insights into actionable growth strategies.

Required profile

• 2–4 years of professional paid‑media or user‑acquisition experience, preferably in an agency or consumer‑app environment.
• Hands‑on expertise with Meta advertising; experience with TikTok and Google Ads is a strong plus.
• Proven track record managing annual media budgets in the seven‑figure range.
• Strong analytical skills with the ability to interpret campaign data and drive optimisation.
• Excellent presentation and communication abilities for client meetings.

Required skills

• Meta advertising
• TikTok advertising
• Google Ads
• SKAdNetwork (SKAN)
• Aggregated Event Measurement (AEM)
• Mobile Measurement Partners (MMPs)

What we offer

• Fully remote international position with competitive compensation based on geographic location.
• Performance‑based bonus and the opportunity to manage significant paid‑media budgets.
• Annual team offsites in destinations such as Tulum, Mexico and Hokkaido, Japan.
• Collaboration with creative strategists and growth‑marketing professionals in a data‑driven environment.