Arabic-Speaking Performance Media Manager

About the role

An Arabic-speaking Performance Media Manager is sought to lead the paid media function at strategic and tactical levels. The role manages and supervises an external media agency across Meta, Snapchat, TikTok, Google and key marketplace advertising platforms, without running campaigns directly inside the ad accounts. It is based on site in Dubai.

Key responsibilities

• Act as the internal owner of paid media performance across all channels, tracking and evaluating the work of the external agency and ensuring adherence to best practices in structure, targeting, bidding and optimization
• Lead weekly performance review calls and make sure action items are implemented
• Define and guide the full-funnel campaign strategy (awareness, consideration, conversion) and align paid media with commercial priorities, product launches, promotions and inventory changes
• Build and run testing roadmaps for creatives, audiences, formats and landing pages
• Review and validate agency reports and dashboards, monitor KPIs such as ROAS, CAC, CPA, CTR, CPM, CVR and AOV, and turn data into actionable recommendations
• Own budget allocation across channels, funnel stages and campaign types, challenge agency proposals and keep strict financial discipline
• Work with e-commerce, creative, content and design teams, and coordinate with marketplace teams on Amazon/Noon promotional needs
• Give tactical direction on campaign setup, scaling and optimization, and respond quickly to competitive shifts and performance drops

Required profile

• 5+ years of experience in performance marketing for e-commerce, ideally in GCC markets
• Strong background in working with or managing external media agencies
• Proven ability to manage large budgets (USD 1M+ per year)
• Fluent Arabic and English, written and spoken
• Strong stakeholder management, communication and follow-up discipline

Required skills

• Meta, Snapchat, TikTok and Google paid media ecosystems
• Full-funnel performance frameworks and scaling strategies
• Analytical ability to audit reports, validate results and evaluate optimization logic