Email & WhatsApp Marketing Specialist

About the role

An experienced Email & WhatsApp Marketing Specialist is sought to lead and execute the customer communication strategy across email and WhatsApp channels. The role builds high-performing campaigns, automated lifecycle journeys and personalized messaging that drive conversion, retention and customer lifetime value, working with design, copy, e-commerce, performance marketing and analytics teams.

Key responsibilities

• Plan, build, schedule and run weekly and monthly campaigns (promotions, product launches, seasonal moments, key commercial events) and own the campaign calendar
• Create segmented, personalized messaging based on customer behavior, purchase history and lifecycle stage, following deliverability, mobile-first and brand standards
• Build and optimize automated journeys: welcome series, browse and cart abandonment, post-purchase upsell/cross-sell/reorder, review and UGC requests, winback, loyalty and VIP programs
• Manage RFM and other segments, implement dynamic content and personalized product recommendations, and work with BI/Analytics teams on data and targeting
• Track KPIs such as revenue, conversion, open rate, CTR, unsubscribe rate, deliverability, WhatsApp opt-in and click-to-purchase rates, run A/B tests and share monthly insights

Required profile

• 3-5 years of experience in CRM, email marketing, lifecycle or retention marketing, preferably in e-commerce
• Fluent Arabic (mandatory)
• Strong analytical skills and attention to detail on QA, links, tracking and segmentation

Required skills

• Email platforms such as Klaviyo or similar
• WhatsApp Business API tools
• GA4, Shopify backend and reporting dashboards