Social Media Specialist

About the role

A client in Dubai is looking for a Social Media Specialist who will drive the company's online presence and brand voice across all platforms. The role ensures content excellence, audience growth and strategic alignment with marketing objectives, while leading a high-performing creative team. The position is on-site.

Key responsibilities

• Develop and maintain a content plan aligned with the company's marketing strategy and brand guidelines.
• Oversee content creation, publication and performance across all social media platforms.
• Monitor engagement metrics, audience growth and optimise performance through actionable insights.
• Analyse social data to generate regular reports that inform decision-making.
• Maintain brand consistency so all communication reflects the company's tone and standards.
• Lead the social media team to ensure timely, high-quality output and collaboration.

Required profile

• Bachelor's degree in Marketing, Communications or a related field.
• 3-5 years of experience in social media or digital marketing, preferably with leading experience.
• Proven track record in e-commerce or brand-driven environments.

Required skills

• Strong command of Meta Business Suite, Google Analytics, Canva and CapCut.
• Excellent knowledge of content trends, audience behaviour and digital storytelling.
• Leadership and team management skills, analytical ability and strong communication and time management.