Assistant Marketing Manager - F&B Brands

About the role

The Assistant Marketing Manager drives the growth and execution of marketing strategies across a portfolio of F&B brands. The role covers integrated campaigns, digital marketing, new product launches, social media, local store marketing and aggregator promotions. It suits a highly motivated, results-driven marketer who can lead a team of 15-20 people and manage several projects in a fast-paced environment.

Key responsibilities

• Plan and run integrated marketing campaigns at market and store level, drive brand growth, launch new products and seasonal campaigns, and run local store marketing to boost acquisition and sales.
• Manage digital marketing: social media, websites, mobile apps, online ordering, and aggregator promotions, monitoring performance and coordinating with creative, media, PR, influencer and digital agencies.
• Run competitor analysis and market research, understand consumer behaviour, and strengthen brand positioning and engagement.
• Lead and mentor a marketing team of 15-20, allocate tasks, track progress and deliverables, and work with Operations, Finance, Supply Chain and external agencies.
• Monitor campaign effectiveness, prepare performance reports, measure KPIs and ensure compliance with brand standards and budgets.

Required profile

• Bachelor's degree in Marketing, Business Administration, E-Commerce or a related field; professional marketing certifications are an added advantage.
• 6-7 years of marketing experience in brand management or a marketing agency, and 6-7 years in Retail, Hospitality or F&B; QSR, Retail or Consumer Brands experience is highly preferred.
• Proven experience managing digital channels, integrated campaigns and new product launches.
• UAE driving licence (mandatory); willingness to travel between outlets and attend marketing events.

Required skills

• Digital marketing, social media, CRM and performance analytics.
• Project management, multitasking and stakeholder management.
• Analytical, problem-solving and communication skills.