Brand and Communication Executive

About the role

Justlife is looking for a Brand and Communication Executive to shape and own the brand voice across every customer touch‑point in the GCC. You will craft persuasive copy that drives action, from CRM messages to ad concepts, while collaborating with design, product and performance teams.

Key responsibilities

• Develop and maintain a consistent brand voice for all channels, including push notifications, WhatsApp, email, ads, banners and flyers.
• Write and brief copy for CRM campaigns, service descriptions, new product features and offline materials.
• Partner daily with Marketing Performance, Business Development, Product and Customer Service to turn ideas into executed campaigns.
• Analyse engagement metrics (CTR, open rates) and use insights to refine future content.
• Introduce fresh creative angles and formats that boost engagement.

Required profile

• Strong portfolio demonstrating copy that improved open rates, CTR or conversions.
• Exceptional written English – clear, persuasive and grammatically flawless.
• Excellent editorial judgment and ability to produce high‑quality work at speed.
• Deep cultural awareness of the GCC market.

Required skills

• Copywriting for digital and offline media.
• CRM content creation (push, SMS, email, WhatsApp).
• Data‑driven content optimisation.