C-Suite Personal Branding - Social Media Manager

About the role

InZone is looking for an experienced Social Media Manager with a proven background in C-suite personal branding and executive thought leadership. The role builds and scales the digital presence of senior leadership across platforms such as YouTube, Instagram, LinkedIn and TikTok. Candidates must have demonstrated experience growing the personal brand of a CEO, founder or senior executive.

Key responsibilities

• Develop and execute personal branding strategies for C-level executives, positioning them as industry thought leaders.
• Build and grow executive presence across YouTube, Instagram, LinkedIn and TikTok.
• Create content including video scripts, reels, YouTube videos, LinkedIn posts and thought leadership articles.
• Implement YouTube SEO and Instagram SEO, including keyword research, titles, descriptions, captions, hashtags and content optimisation.
• Develop content calendars and platform-specific strategies to maximise reach, engagement and discoverability.
• Collaborate with senior leadership to turn business insights into engaging digital content.
• Monitor analytics, track audience growth and optimise content performance through data-driven strategies.
• Stay up to date on platform algorithms, trends and best practices to drive sustainable organic growth.

Required profile

• Minimum 4+ years of relevant experience in social media management, executive branding or digital content strategy.
• Mandatory proven experience in C-level personal branding, preferably for CEOs, founders or senior business leaders.
• Demonstrated success growing executive profiles across YouTube, Instagram, LinkedIn and TikTok.
• Exceptional command of English, with excellent writing, editing, scripting and storytelling skills.
• Creative, analytical, proactive and confident working directly with senior leadership.

Required skills

• YouTube SEO and Instagram SEO, keyword research and organic growth strategies.
• Understanding of platform algorithms, content analytics, audience engagement and digital positioning.

To apply, candidates must submit their CV together with a portfolio of previous C-suite personal branding projects, links to managed profiles, platform-wise growth metrics and examples of content created. Candidates without direct C-level personal branding experience will not be considered.