Digital Brand and Communication Manager

About the role

This position owns the digital presence of a fast‑growing international consumer brand, driving awareness, engagement and reputation across multiple markets. Working closely with senior stakeholders, you will shape influencer, affiliate, PR and social media initiatives while expanding visibility on emerging AI‑driven discovery platforms.

Key responsibilities

• Lead and evolve global brand messaging, ensuring consistency across all customer‑facing channels.
• Develop and execute integrated communications strategies that increase awareness, trust and customer consideration.
• Create engaging social media and content programmes that grow audience engagement and community loyalty.
• Build and scale influencer, ambassador and affiliate partnerships that drive brand visibility and commercial growth.
• Establish strong relationships with media, industry publications and content creators to enhance reputation and credibility.
• Develop strategies to strengthen visibility across AI‑powered search, discovery and recommendation platforms.
• Monitor brand sentiment and identify opportunities to amplify customer stories, product innovation and brand advocacy.
• Analyse performance data and present actionable insights that improve engagement, acquisition and overall brand impact.

Required profile

• Proven experience managing digital brand and communication initiatives for international consumer brands.
• Ability to collaborate with senior leadership and influence cross‑functional teams.
• Strong analytical mindset to interpret performance data and derive actionable recommendations.
• Excellent written and verbal communication skills.

Required skills

What we offer

• Opportunity to shape the future of a rapidly growing international premium brand.
• High level of autonomy with direct exposure to senior leadership.
• Competitive salary package.