Digital Marketing & Content Specialist

About the role

Kayana is seeking a creative and versatile Digital Marketing & Content Specialist to strengthen its brand presence across international markets. The role combines storytelling, graphic design, video production, SEO, and campaign execution to drive awareness, engagement, and lead generation.

Key responsibilities

• Plan, develop and execute integrated digital marketing campaigns across websites, social media, email, search engines and paid channels for Kayana’s EPOS, kiosks, online ordering and payment solutions.
• Create and publish engaging content including graphics, infographics, blog articles, product videos, reels and multimedia assets using tools such as Canva, Adobe Creative Suite, Figma and AI‑powered platforms.
• Manage Kayana’s social media presence on LinkedIn, Instagram, Facebook, YouTube and maintain a structured content calendar.
• Develop and implement SEO strategies, conduct keyword research, optimise on‑page elements and monitor performance with Google Analytics 4, Search Console, SEMrush or Ahrefs.
• Support lead generation through organic and paid initiatives on Google Ads, Meta Ads, LinkedIn Ads, creating ad copy, visuals and landing pages.
• Track, analyse and report on marketing performance, using data‑driven insights to optimise campaigns and explore emerging AI tools.

Required profile

• 3–5 years of hands‑on experience in digital marketing, content creation and social media management.
• Proven ability to independently manage multiple marketing functions, from concept to execution and optimisation.
• Commercially minded, digitally savvy and comfortable in a fast‑paced SaaS/fintech environment.

Required skills

• Graphic design tools: Canva, Adobe Photoshop, Illustrator, Figma.
• Video production tools: Adobe Premiere Pro, After Effects, CapCut.
• SEO and analytics: Google Analytics 4, Google Search Console, SEMrush, Ahrefs.
• Paid advertising platforms: Google Ads, Meta Ads, LinkedIn Ads.
• Content management: WordPress or similar CMS.