Digital Marketing Executive

About the role

The Digital Marketing Executive will join Alliance Prime Accounting and Tax Consultancy in Dubai to lead and execute digital campaigns that promote the firm’s accounting and tax services. This full‑time, on‑site position focuses on increasing brand visibility, generating leads, and supporting business growth through online channels.

Key responsibilities

• Plan, launch and optimise email, social media and online advertising campaigns.
• Manage and grow the company’s social media profiles, creating and scheduling engaging content.
• Write, edit and update web copy to ensure accurate, brand‑consistent messaging.
• Monitor web analytics, track performance metrics and prepare regular reports.
• Analyse competitor activity and market trends to recommend improvements.
• Collaborate with internal teams to maintain brand consistency across all digital touchpoints.

Required profile

• Strong marketing background with experience in campaign planning and lead generation.
• Excellent written and verbal communication skills for diverse audiences.
• Proven ability to work collaboratively, manage multiple projects and meet deadlines.
• Bachelor’s degree in Marketing, Business, Communications or related field preferred.
• Experience in professional services, accounting or consultancy is an advantage.

Required skills

• Social media marketing
• Email marketing
• Web analytics tools
• SEO and SEM
• Canva
• Adobe Creative Suite