Digital Marketing Specialist

About the role

The American University in the Emirates is looking for a Digital Marketing Specialist to lead its digital marketing initiatives. You will develop data‑driven strategies, manage multi‑channel campaigns and optimise performance to boost the university’s online presence, student engagement and lead generation.

Key responsibilities

• Provide strategic recommendations for user acquisition, audience segmentation and channel selection.
• Plan, execute and optimise paid campaigns across Google, Meta, LinkedIn, YouTube, TikTok, Snapchat, Twitter/X and other platforms.
• Develop full‑funnel marketing strategies covering awareness, engagement and conversion stages.
• Conduct keyword research, bidding optimisation, A/B testing and audience‑targeting techniques such as look‑alike modelling and retargeting.
• Monitor campaign performance, generate regular reports and ensure high lead quality and ROI.
• Set up and maintain website analytics, including Google Tag Manager, GA4, Facebook Pixel and Google Search Console.
• Perform technical SEO audits and provide recommendations to improve crawlability, indexability and organic visibility.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• Minimum 5 years of experience in digital marketing and campaign management.
• Proven ability to develop and execute data‑driven digital strategies.
• Strong analytical, strategic thinking and project‑management skills.
• Excellent communication and collaborative mindset.

Required skills

• Google Ads (Search, Display, Video, Performance)
• Meta (Facebook/Instagram) Ads Manager
• LinkedIn, YouTube, TikTok, Snapchat, Twitter/X advertising platforms
• SEO tools: SEMrush, Ahrefs, Screaming Frog
• Google Analytics 4 and Google Tag Manager
• Facebook Pixel and Google Search Console

What we offer

• Competitive salary AED 6,000‑7,000 per month (subject to experience)
• Additional benefits package
• Opportunity to work in a dynamic academic environment