Digital Marketing Specialist – Real Estate

About the role

Imperial Sky Realty L.L.C is seeking a performance‑driven Digital Marketing Specialist to lead online campaigns for its real‑estate portfolio in Dubai. The role focuses on generating high‑quality buyer and investor leads while optimizing spend across multiple platforms.

Key responsibilities

• Design, launch, and scale Meta Ads campaigns, including strategy, execution, and ongoing optimization.
• Manage Google Ads campaigns across Search, Display, YouTube, and Performance Max.
• Implement SEO initiatives and GEO (Generative Engine Optimization) to improve organic visibility.
• Develop audience research, targeting, retargeting, and full‑funnel strategies for lead generation.
• Conceptualize video ad ideas, write scripts, and oversee creative direction for high‑performing ads.
• Track campaign performance, generate analytics reports, and continuously refine tactics.

Required profile

• Minimum 1 year of hands‑on digital marketing experience in the Dubai real‑estate market.
• Strong understanding of Dubai property buyer behavior and off‑plan project marketing.
• Proven ability to attract qualified leads with high conversion potential.

Required skills

• Meta Ads campaign management
• Google Ads (Search, Display, YouTube, Performance Max)
• SEO and GEO techniques
• Audience research, targeting, and retargeting
• Video ad ideation and scriptwriting
• Creative design direction for performance marketing
• Campaign tracking, analytics, and reporting