Manager, Digital Channels & MarTech

About the role

The Manager, Digital Channels & MarTech leads the strategic direction, development and optimisation of ADNOC Distribution's digital customer channels and marketing technology. The role strengthens customer engagement and digital experience across web, mobile and in-store platforms, working closely with the digital technology team on technical implementation.

Key responsibilities

• Digital channels strategy and roadmap: define a multi-year plan, own the product roadmap for web, mobile app, in-store screens and portals, and run quarterly planning and backlog refinement.
• Product management and UX/UI: lead discovery to delivery with agile practices, drive UX research and usability testing, maintain design systems and run A/B and multivariate experiments.
• Martech and automation: oversee the stack (CRM, campaign automation, CMS, analytics/attribution), enable segmentation, personalisation and lifecycle journeys, and partner with the digital division on data privacy and consent.
• Data, analytics and performance: define KPIs and reporting, maintain dashboards for senior management, run monthly performance reviews and collaborate on ethical data monetisation.
• Stakeholder, vendor and budget governance: manage agencies and vendors, align with Marketing, CX, Digital, Retail Operations and Finance, and oversee budgets, contracts and renewals.
• Platform reliability, security and compliance: ensure uptime and performance, enforce secure-by-design principles, maintain change controls and comply with data privacy laws and accessibility standards.

Required profile

• Bachelor's degree in marketing, Business, Computer Science or a related discipline.
• 12 years of experience in digital channels, product management and Martech, including leading cross-functional teams.
• Proven delivery of large-scale web/app programmes, personalisation and analytics-driven growth.

Required skills

• Hands-on use of CRM, automation, CMS and analytics/attribution, including platform migration or re-platforming.
• MarTech architecture (CRM, CMS, CDP, automation), data governance and consent management.
• KPI frameworks, funnel and feature analytics, and executive reporting.
• Vendor management, budgeting and contract negotiation.