Head of Commercial – Digital Telco Brand (MENA)

About the role

We are seeking a Head of Commercial to lead and execute the end‑to‑end commercial strategy for a new digital telco brand launching in the MENA region. As a key member of the founding country leadership team, you will shape the brand’s commercial engine from the ground up, driving customer acquisition, retention and profitability.

Key responsibilities

• Own the commercial strategy and execution, designing the roadmap from pricing architecture to growth modeling and competitive differentiation.
• Develop compelling product offers, collaborating with product and value‑proposition teams to create customer‑centric bundles aligned with market needs and unit economics.
• Take revenue and profitability ownership by building business models, tracking performance and managing P&L levers to ensure strong topline growth and margin discipline.
• Lead pricing and monetisation initiatives, establishing dynamic pricing based on behavioural insights, market benchmarks and testing methodologies.
• Lead commercial negotiations with partners, payment providers and digital ecosystem players.
• Provide cross‑functional leadership, working closely with product, marketing and operations to embed commercial goals across GTM plans and digital journeys.

Required profile

• 15+ years of experience in commercial leadership or strategic roles within B2C telco, digital consumer services or B2C tech businesses.
• Proven track record of launching or scaling digital‑first propositions in B2C markets.
• Deep understanding of B2C telco P&L levers, pricing strategy, CVM and monetisation models (tiered plans, bundling, freemium/upsell, partner‑based GTM).
• Experience working across cross‑functional squads with strong influence over product, marketing, finance and channel operations.
• MENA experience preferred, with knowledge of regional regulatory dynamics and customer behaviour.
• Background in fast‑paced, greenfield or high‑growth environments, ideally within the MENA region.
• Strategic thinker with a builder’s execution mindset, capable of navigating ambiguity, prioritising tasks and delivering commercial impact.