Head of Digital Marketing (UAE National)

About the role

The Head of Digital Marketing will lead and transform the organisation’s digital marketing function, strengthening its digital presence, capabilities and performance. This strategic, hands‑on role is responsible for building an integrated, data‑driven digital ecosystem that supports brand visibility and the wider marketing objectives.

Key responsibilities

• Develop and implement a digital marketing strategy and transformation roadmap aligned with organisational priorities.
• Lead the revamp, continuous development and optimisation of websites, ensuring responsive, accessible user experiences across devices.
• Oversee in‑house social media and paid digital campaigns, managing planning, publishing, targeting and performance optimisation.
• Drive CRM, email marketing and automated audience journeys using HubSpot, Cvent and related platforms.
• Monitor digital reputation across search, social media and review sites, coordinating responses as needed.
• Establish digital KPIs, dashboards and reporting using GA4, Google Tag Manager and other analytics tools.
• Lead, coach and develop the Digital Marketing team while managing technology providers and project budgets.

Required profile

• Native Arabic speaker with strong professional English proficiency.
• Minimum 10 years of progressive digital marketing experience, including senior leadership.
• Proven track record of transforming digital marketing functions and driving performance.
• Experience in government, education or complex multi‑stakeholder environments is desirable.

Required skills

• Meta Business Suite/Ads Manager, LinkedIn Campaign Manager, Google Ads, YouTube advertising tools.
• HubSpot (or comparable CRM/marketing automation) and Cvent (or similar event registration platform).
• GA4, Google Tag Manager, Search Console and digital reporting/measurement tools.
• Website optimisation, UX, mobile‑first design, SEO, accessibility standards.