Head of Growth Marketing - Paid Acquisition & High-Ticket Funnels

About the role

An eight-figure men's coaching company that helps men save their marriages is looking for a Head of Growth Marketing to take full ownership of paid client acquisition and run a marketing turnaround. The scope covers paid media, conversion, conversion-rate optimization and email; organic is a separate function you coordinate with. You report to the CEO, work closely with the founder, and aim to run the function end to end within your first months. The position is fully remote, with core hours in the European or Dubai time zone.

Key responsibilities

• Paid media strategy, account structure and testing methodology with the external media-buying partner, and scaling and budget doctrine
• Lead quality end to end, including a CPM-reduction program, and decide on expanding Google ads
• Growth economics: own the monthly forecast (revenue, calls, cost per qualified call, spend, creative volume) and allocate budget across Meta, Google/YouTube and Bing
• Creative and messaging direction: turn sales-call insights and customer language into hooks, angles and ads, with written hypotheses and avatars for each ad concept
• Write direct-response copy yourself when it matters, and brief and direct copywriters; own VSL improvements, creative volume targets and quality control
• Compliance and account safety: compliance guide, final-review gate, multi-account testing ladder, platform-policy watch and playbooks
• Data, tracking and attribution: conversion-event architecture, pixel-conditioning strategy and a canonical weekly scoreboard
• Funnel and CRO: front-end pages, structured split testing from opt-in through sale, and bets such as direct-to-VSL and persona-specific funnels
• Email: sequences and broadcasts built from the same angles as the ads, with the copywriters writing and you setting direction
• Team leadership: raise standards, make hiring decisions, run weekly plans, quarterly reviews and the production pipeline
• Competitor and market intelligence, and an AI-first operation using tools such as Claude and Claude Code

Required profile

• Ran or led marketing for offers doing $1M+/month within the last 18 months, verifiable
• Deep high-ticket call-funnel experience, optimizing to booked calls and sales
• Expert Meta media buying, including creative-as-targeting, concept-level testing and pixel conditioning
• Proven creative and hook direction with documented results
• Managed a marketing team of 5+ to a visibly high standard
• Built or rebuilt marketing processes and lifted the output quality of a creative team
• Experience in a compliance-sensitive vertical; a relationship, men's transformation or adjacent emotional-transformation niche is a plus

Required skills

• Nice to have: Google Ads at expert level
• Nice to have: Hyros, GoHighLevel, ClickFunnels fluency
• Nice to have: split-testing tooling that tracks from opt-in to sale (e.g. convert.com)

What we offer

• Performance bonus: annual bonus of up to 10% of your fee, tied to targets within your control
• Path to CMO title and profit share tied to business growth after 18 months