Head of Sales and Business Development

About the role

We are seeking a dynamic Head of Sales and Business Development to lead our professional AV and distribution business across the UAE and international markets. The successful candidate will own revenue growth, margin performance and drive channel expansion, export sales and team development.

Key responsibilities

• Lead and manage the overall distribution sales business across UAE and international markets.
• Own revenue growth, gross margin, profitability, sales targets and commercial performance.
• Develop and execute sales strategies to expand dealer, reseller, wholesale, retail and key‑account channels.
• Build and maintain strong relationships with customers, channel partners, vendors and principal brands.
• Drive export business growth across GCC, Africa and other international regions.
• Manage, coach and grow the sales team through KPI management and performance reviews.
• Develop channel strategies, appoint new partners and strengthen existing distribution networks.
• Oversee pricing strategy, discount controls, margin protection and commercial negotiations.
• Lead brand activation and go‑to‑market strategies for new and existing product portfolios.
• Manage sales forecasting, pipeline reviews, CRM discipline and business reporting.

Required profile

• Minimum 10 + years of commercial/sales experience, with at least 5 years in a senior leadership role (Sales Head, Commercial Head, Business Head, Country Manager or Sales Director).
• Strong experience in distribution, wholesale, channel sales and dealer management within the Pro AV, ELV or B2B technology sector.
• Proven track record of owning revenue targets, gross margins, profitability and business growth.
• Experience managing UAE/GCC markets and established customer/channel relationships.
• Exposure to export sales and international distribution networks (GCC, Africa, South Asia preferred).
• Bachelor’s degree in Business Administration, Sales & Marketing, Engineering or related field preferred.
• UAE market experience and a UAE driving licence (or ability to obtain one) strongly preferred.
• Fluent English; Arabic is an advantage.

Required skills

• CRM systems
• Sales forecasting
• Pipeline management
• Business reporting