Integrated Campaign Manager

About the role

The Integrated Campaign Manager will lead the strategy, development, and execution of multi‑channel B2B marketing campaigns to generate qualified leads, build pipeline and accelerate revenue growth. Working fully remote, you will collaborate with marketing, sales, product, brand, events and operations teams to create a seamless buyer journey.

Key responsibilities

• Design and execute integrated demand‑generation campaigns across channels such as webinars, virtual events, email nurturing, direct mail, referral programs and product demos.
• Develop quarterly campaign plans, allocate budgets, manage timelines, vendors and resources to meet pipeline and revenue targets.
• Collaborate with product marketing and brand teams to craft compelling messaging, offers and content.
• Create sales enablement assets (talk tracks, email templates, one‑pagers) and align with business development reps on follow‑up processes.
• Monitor performance through analytics, attribution, A/B testing and pipeline reporting, and continuously optimise for ROI.
• Identify and implement AI‑powered tools for audience research, segmentation, personalization, content creation and workflow automation.

Required profile

• At least six years of experience in B2B integrated marketing, demand generation or account‑based marketing with ownership of campaign strategy and execution.
• Proven track record of delivering campaigns that directly contribute to pipeline generation and revenue growth.
• Strong data‑driven mindset with experience in marketing attribution, pipeline measurement and performance reporting.
• Excellent communication skills and ability to present strategies and insights to senior stakeholders.
• Fluent English, reliable home internet and ability to work effectively in a remote, distributed environment.

Required skills

• Salesforce
• HubSpot (or equivalent CRM/marketing automation platform)
• AI tools for campaign planning, content creation or workflow automation

What we offer

• Fully remote work with flexibility across eligible countries.
• 40 days paid time off per year (including holidays and vacation).
• Mental health support through a dedicated well‑being service.
• Monthly well‑being allowance via the ThanksBen wallet.
• Flexible parental leave with job protection.
• Home office stipend for equipment.
• Potential equity compensation for eligible locations.
• Competitive, location‑based salary ranges.
• Inclusive global culture that values trust, collaboration and diverse perspectives.