Key Accounts / Sales Manager – Coatings

About the role

The Segment Manager – Coatings will own growth, positioning and commercial performance of the powder coatings segment across the Group’s territories. The role combines commercial leadership, market intelligence and coordination with R&D to deliver competitive products and market expansion.

Key responsibilities

• Develop and execute the segment strategy, annual objectives, sales targets and growth priorities, monitoring revenue, volume, margin and product performance.
• Identify new markets, channels, customer segments and partnerships and drive corrective actions with local sales teams.
• Support country sales managers in strategic customer meetings, negotiations, product introductions and business development.
• Coordinate cross‑functional teams including Sales, Marketing, R&D, Technical Services, Quality, Supply Chain, Procurement, Product Management and Finance.

Required profile

• Minimum 8–10 years of commercial experience in powder coatings, wood coatings, industrial coatings or a related industry.
• Strong understanding of coating systems, applicators, OEM channels and the competitive landscape.
• Proven track record in sales development, key‑account management, market expansion or category/segment management.

Required skills

• Market Intelligence
• Key account management
• Portfolio development
• Category segment management
• Sales development
• Market expansion