Manager of Advertising

About the role

The Manager of Advertising leads the advertising and monetization business across OTT and digital platforms. The role builds the advertising ecosystem, including monetization strategy, products, programmatic capabilities, vendor partnerships, audience development and commercial frameworks, and drives advertising revenue across direct and indirect channels. It works cross-functionally with Product, Technology, Data & Analytics, Content, Marketing, Ad Sales and Ad Operations.

Key responsibilities

• Lead the development and scaling of the advertising and monetization business across OTT and digital platforms.
• Support freemium and ad-supported audience strategies and new monetization opportunities.
• Develop advertising products, inventory strategies, monetization frameworks and audience targeting capabilities.
• Drive revenue through direct sales, sponsorships, partnerships and programmatic channels, focusing on CPM growth, yield optimization and monetization performance.
• Work with Product, Technology, Data & Analytics, Content, Marketing, Ad Sales and Ad Operations teams on advertising capabilities and reporting frameworks.
• Integrate advertising into live sports, entertainment, freemium and promotional experiences.
• Build programmatic infrastructure, vendor integrations, targeting solutions and measurement and attribution frameworks.
• Build relationships with vendors, media agencies, technology partners and strategic partners, and develop regional and international opportunities.
• Contribute to audience reporting, monetization analytics and performance tracking.
• Help evaluate the long-term advertising operating model, including outsourced, hybrid and in-house approaches.
• Monitor performance, market trends, competitors and emerging technologies, and support commercial discussions, sponsorship proposals and advertising agreements with Sales, Legal and Finance.

Required profile

• Bachelor's degree in Business, Marketing, Media, Technology, Data or a related field; a Master's or relevant certifications are an advantage.
• Minimum 10 years of experience in advertising, media monetization, OTT, digital platforms, ad technology, commercial partnerships or related fields.
• Proven experience in digital media, streaming platforms, advertising-supported products or broadcast environments.
• Demonstrable experience growing advertising revenue across direct and/or programmatic channels.
• Experience working cross-functionally with Product, Technology, Data, Commercial, Content and Marketing teams, and with vendors, agencies and partners.
• Experience in fast-moving, build-phase environments is highly desirable.

Required skills

• Strong understanding of OTT advertising models, audience monetization and digital advertising products.
• Understanding of CPMs, yield optimization, audience segmentation and advertising performance.
• Strong commercial and analytical capabilities.