Marketing Manager - Arabic Speaker

About the role

dmg events is an international exhibitions and publishing company, part of the Daily Mail Group Trust, that attracts more than 425,000 visitors to its global portfolio of 80 exhibitions each year. It is looking for an Arabic-speaking Marketing Manager to develop and deliver integrated marketing strategies and campaigns for exhibitions, conferences, awards and digital products, leading marketing activities across assigned portfolios while managing budgets and collaborating with internal and external stakeholders.

Key responsibilities

• Develop and implement integrated marketing strategies for exhibitions, conferences, awards and digital products aligned with business objectives and event goals.
• Define target audiences, customer segments, personas, value propositions and messaging strategies.
• Manage and optimise marketing budgets, and oversee marketing calendars, campaign schedules and content plans.
• Oversee marketing materials across channels in line with brand standards, and manage data governance, enrichment and database maintenance.
• Monitor campaign performance through analytics and reporting to meet KPIs.
• Manage digital channels including websites, email marketing and social media.
• Build relationships with media partners, industry associations and external stakeholders, and source and manage external suppliers and agencies.
• Support sales and event teams with market research, insights and marketing materials.

Required profile

• Bachelor's or Master's degree in Marketing, Communications, Business or a related discipline.
• Proven experience developing and executing marketing campaigns, managing integrated campaigns across channels, budgets and performance reporting.
• Native Arabic speaker with mandatory fluency in English.
• Experience with exhibitions, events, conferences or B2B marketing, and managing external suppliers and partners, is desirable.
• Willingness and ability to travel for business and events.

Required skills

• Knowledge of data management, analytics, brand development and marketing measurement.
• Experience with marketing automation, CRM and analytics platforms; proficiency in Salesforce, Google Analytics, Power BI, Adestra and social media business managers is desirable.
• Copywriting, communication and content development skills.
• Project management, stakeholder management and negotiation skills.