National Sales Manager / Commercial Lead – GCC & Levant

About the role

Nabati is looking for an experienced National Sales Manager / Commercial Lead to drive growth across the UAE, Qatar, Oman, Iraq and the Levant. You will shape commercial strategy, manage distributor partnerships and ensure sustainable sales performance in a fast‑moving consumer goods (FMCG) environment.

Key responsibilities

• Develop and execute commercial strategies to meet sales, market share and profitability targets in the assigned territories.
• Lead and manage distributor relationships, ensuring effective execution of sales and distribution plans.
• Identify new business opportunities, expand market presence and strengthen channel coverage.
• Oversee annual business planning, sales forecasting, pricing strategies and promotional activities.
• Monitor market trends, competitor actions and customer insights to uncover growth opportunities.
• Collaborate with Marketing, Supply Chain, Finance and Demand Planning to achieve business objectives.
• Review performance regularly and implement corrective actions to meet KPIs.
• Lead commercial negotiations and support strategic customer development initiatives.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• 8–10 years of FMCG sales experience with a proven record in regional commercial management.
• Demonstrated success managing distributors across GCC and/or Levant markets.
• Strong understanding of modern trade, traditional trade and route‑to‑market strategies.
• Excellent leadership, negotiation, communication and stakeholder management skills.
• Fluent in English; Arabic is an advantage.
• Willingness to be based in the United Arab Emirates.

Required skills