New Business Executive

About the role

Birdie Advisory is seeking a curious, commercially‑minded New Business Executive to support a UK cosmetics development and manufacturing client in identifying new brands and understanding founder motivations. The role involves prospecting, research, and initial engagement with early‑stage brands.

Key responsibilities

• Identify new leads on LinkedIn and other business social platforms and initiate first contact.
• Research founders, previous businesses, experience and funding using LinkedIn, Companies House and online sources.
• Conduct short introductory video calls with start‑ups and early‑stage brands to assess plans, products, timelines and budgets.
• Provide prospects with a professional first conversation and answer questions about the client’s capabilities.
• Record findings and a clear summary in HubSpot and recommend whether each opportunity should progress.

Required profile

• Experience in new business, lead generation, account management or another customer‑facing commercial role, including LinkedIn prospecting.
• Confidence speaking with founders and business professionals on video calls.
• Sharp research skills and good commercial judgement.
• Excellent written English and a disciplined approach to CRM records.

Required skills

• HubSpot CRM
• LinkedIn prospecting