Paid Media Channel Lead - DSP

About the role

This role leads the management and scaling of global DSP and Agency channels, driving user acquisition and traffic quality. It also covers Big Media campaigns across several platforms and requires close collaboration with regional, BI, creative and product teams.

Key responsibilities

• Manage and scale global DSP and Agency channels, driving user acquisition and traffic quality.
• Optimize DSP campaigns through targeting, bidding, budget allocation and performance analysis.
• Manage Agency partnerships, optimize CPA/payout models and improve ROI.
• Execute and optimize Big Media campaigns on Google, Meta, TikTok, X and other platforms.
• Drive creative optimization through A/B testing and performance analysis.
• Optimize CPA, LTV, ROI and user quality through data-driven strategies.
• Collaborate with Regional, BI, Creative and Product teams to drive growth.

Required profile

• 3-5+ years of experience in Paid Media, with sizable budget management experience.
• Strong hands-on experience in DSP optimization and Agency performance management.
• Solid understanding of CPA/CPI/CPM models, attribution and conversion optimization.
• Strong analytical skills, global market experience and professional English.
• Nice to have: experience in Crypto, Fintech or Finance; familiarity with AppsFlyer, GA4, W2A or OEM channels.