Performance Marketing & Creative Strategist

About the role

We are looking for a dynamic Performance Marketing & Creative Strategist to lead both ad creative production and paid‑media campaigns for Kitchen Works, a leading cloud‑kitchen provider in Dubai. You will bridge the gap between marketing and sales, driving high‑intent leads from restaurants, virtual brands and emerging F&B concepts through targeted ads, landing pages and funnel optimisation.

Key responsibilities

• Implement and manage paid ad campaigns on Meta and Google platforms to generate calls, WhatsApp enquiries and form leads.
• Design, build and A/B test landing pages and sales funnels to maximise lead conversion.
• Set up CRM analytics, UTM tracking, retargeting, and attribution for WhatsApp and phone leads.
• Integrate leads into the CRM, tag them with source and campaign data, and hand them off to the sales team.
• Monitor campaign performance and lead quality using Google Analytics and CRM dashboards, providing actionable insights.
• Collaborate with sales to align messaging and improve funnel conversion.
• Develop campaign concepts, copy and post‑production content for ads, websites and social channels.
• Storyboard, script and coordinate production of image and video assets.
• Create ad creatives, landing pages and supporting copy from concept to launch.
• Design web pages in Figma and implement changes in WordPress.
• Manage the marketing calendar across paid media, email, social and blog content.
• Ensure consistent branding, tone and messaging across all online channels.
• Track search volumes, keywords, competitor activity and trends to inform campaign angles.

Required profile

• Strong hands‑on experience with Meta Ads Manager (conversion and lead‑gen objectives).
• Solid background in Google Ads (search, display, YouTube) and Google SEO best practices.
• Good understanding of performance funnels, UTM tracking and retargeting systems.
• Prior experience with CRM systems, lead automation and WhatsApp/email nurturing tools.
• Ability to manage campaign budgets, conduct A/B testing and optimise cost per lead.
• Proactive problem‑solver who takes initiative on ideas.
• Proven copywriting and ad‑content creation experience.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics
• CRM systems
• UTM tracking
• Retargeting
• Figma
• WordPress
• A/B testing
• WhatsApp
• Email nurturing tools