Performance Marketing Manager

About the role

Al-Futtaim Automotive is building a pool of talent for future Performance Marketing Manager roles in Dubai. The role suits a commercially minded, data-driven digital marketer who turns insights into measurable growth by leading performance marketing across digital channels, driving customer acquisition, qualified leads, conversions and return on marketing investment. It sits within a fast-paced, commercially focused marketing team that works closely with Brand, CRM, Digital, Sales, Aftersales, Finance, Procurement, agencies and technology partners.

Key responsibilities

• Develop performance marketing strategies and campaign plans aligned with commercial objectives.
• Plan, execute and optimise paid search, social, video, programmatic and other digital campaigns.
• Manage targeting, bidding, media mix, budget pacing and platform performance.
• Drive qualified lead generation and improve lead-to-sale conversion across the customer journey.
• Optimise landing pages, forms and digital journeys to improve conversion rates.
• Track performance using Google Analytics 4, Google Tag Manager, platform pixels, UTM parameters and CRM systems.
• Build dashboards and reports that turn campaign data into business insights and actions.
• Use approved AI-enabled marketing tools for audience insights, forecasting, optimisation, testing and recommendations.
• Manage media budgets and agency performance to maximise ROAS.

Required profile

• Bachelor's degree in Marketing, Digital Marketing, Business or a related discipline.
• At least 5 years of performance marketing experience.
• Proven experience across paid media, lead generation, campaign optimisation and agency management.
• Experience in automotive, retail or e-commerce is advantageous.
• Must have been an Al-Futtaim employee for at least 18 months to be considered.

Required skills

• Google Ads and Meta Ads Manager.
• Google Analytics 4 and Google Tag Manager.
• Looker Studio, Power BI or similar reporting tools.
• Lead generation, conversion rate optimisation and CRM tracking, attribution and marketing automation.
• Media and budget optimisation, and practical use of AI-enabled marketing tools.