Sales & Brand Activation Representative – Fitness & Wellness

About the role

New Country Healthcare seeks a commercially driven Sales & Brand Activation Representative to grow the Sunwarrior brand across the UAE fitness, wellness and specialist nutrition market. This hands‑on, field‑based position focuses on opening new accounts, building relationships and bringing the brand to life through activations, sampling and events.

Key responsibilities

• Develop new business across gyms, fitness clubs, nutrition centres, supplement stores and other wellness channels.
• Achieve assigned sales, distribution and account‑development targets.
• Build strong relationships with gym owners, fitness managers, personal trainers, nutrition professionals, buyers and store managers.
• Secure new product listings and expand existing accounts through increased assortment, visibility and repeat orders.
• Conduct regular customer visits, product presentations and commercial follow‑up.
• Execute Sunwarrior sampling activities, gym activations, product demonstrations and promotional initiatives.
• Represent the brand at fitness events, exhibitions, competitions and wellness activities.
• Support product launches and local campaigns with strong field execution.
• Deliver basic product education to customers, store teams and fitness professionals using approved materials.
• Monitor competitor activity, customer feedback and market trends, sharing insights with the Brand Manager.

Required profile

• Enjoys face‑to‑face market interaction and relationship building.
• Comfortable opening doors, approaching new customers and converting opportunities into ongoing business.
• Genuine interest in fitness, wellness and sports nutrition.
• Confidently represents a lifestyle brand to customers, trainers and consumers.
• Commercially driven, organised and consistent in follow‑up.
• Bachelor’s degree in Business Administration, Marketing, Sales, Nutrition, Sports Science or related field.
• 2–4 years of relevant field sales, business development, account management or brand activation experience.
• Valid UAE driving licence and good written and spoken English.