Sales Enablement Lead

About the role

Scale is rapidly expanding its EMEA GTM team across complex government markets. The Sales Enablement Lead will build the enablement engine, ensuring sellers, strategists and field partners have the knowledge, materials and processes needed to execute quickly and effectively.

Key responsibilities

• Design and run structured onboarding programmes for new EMEA GTM hires, creating role‑specific ramp plans, learning paths and certification moments.
• Own and maintain a centralised EMEA GTM knowledge base, keeping pitch decks, templates, FAQs, demos and market‑specific collateral up‑to‑date and well‑organized.
• Establish a recurring enablement cadence with product updates, deal deconstructions, customer stories and skills training, addressing capability gaps across the team.
• Support priority deals by creating reusable tools, templates and playbooks, and translating complex AI capabilities into clear messaging for government stakeholders.
• Partner with Commercial Operations, People, Recruiting and leadership to ensure new hires understand Scale’s products, market context, sales process and operating model.

Required profile

• Experience in sales enablement, GTM operations, revenue operations, sales strategy, programme management or a related commercial role.
• Strong understanding of B2B or enterprise sales motions; experience in public sector, regulated industries, AI, data, SaaS or technical products is a plus.
• Excellent written communication skills, able to turn complex information into clear, practical field materials.
• Proven programme management instincts – can run multiple workstreams, align stakeholders and maintain momentum.
• High commercial judgement, curiosity and the ability to influence cross‑functional teams.
• Builder mindset with attention to quality, detail and a bias toward speed and practical execution.