Sales Manager - Distributor Management (FMCG)

About the role

A client of the recruiter is looking for an experienced Sales Manager for distributor management in the FMCG trading industry, based in Dubai. The role drives profitable sales growth across the UAE and Saudi Arabia through distributor management, market expansion and trade execution. The salary is AED 14,000 - 18,000.

Key responsibilities

• Develop and execute go-to-market and route-to-market plans by country, channel, region and product category, defining priority outlets, distribution targets, assortment, sales coverage and visit frequencies.
• Meet primary sales targets with distributors and secondary sales targets from distributors to trade customers, and build monthly sales plans by distributor, channel and SKU.
• Monitor inventory levels, sell-through, stock ageing and forecast accuracy to support stock replenishment.
• Build strong relationships with distributors, develop and monitor Joint Business Plans, and run regular business reviews, market visits and field coaching.
• Plan and monitor trade spend, evaluate promotional effectiveness and ROI, and verify distributor trade claims.
• Manage in-store promotions, merchandising, product listings, displays and sampling, and coordinate product launches.
• Support the Business Development Manager – GCC with market planning, commercial analysis and distributor negotiations, and prepare sales and distributor performance reports.

Required profile

• Proven experience in sales and distributor management in the FMCG industry, covering both food and non-food categories.
• Experience in non-food FMCG such as detergents, soaps and fabric softeners, and in food and beverage products such as instant noodles, instant coffee and isotonic drinks.
• Strong knowledge of the UAE and Saudi Arabian markets, distributor networks and retail channels.
• Demonstrated experience managing primary and secondary sales targets and developing Joint Business Plans.

Required skills

• Go-to-market and route-to-market strategy development.
• Trade spend management, promotional ROI, pricing, margins and profitability.
• In-store promotion and merchandising management.
• Inventory management, stock ageing, sales forecasting and order fulfilment.
• Commercial analysis, negotiation, relationship management and communication.