Sales Manager – Exhibition (B2B Conferences & Trade Shows)

About the role

The Sales Manager – Exhibition will lead the growth of a portfolio of high‑value clients in the exhibitions and events sector. Based in Dubai, you will drive revenue, build long‑term relationships, and deliver tailored sponsorship and exhibition solutions.

Key responsibilities

• Manage a portfolio of key accounts, acting as the primary contact throughout the sales and event lifecycle.
• Achieve and exceed individual revenue and profit targets through upselling, cross‑selling, renewals and new business development.
• Adopt a consultative approach to understand client objectives and develop customized partnership proposals.
• Identify new sales opportunities, build pipelines and expand the event portfolio.
• Attend events, liaise with exhibitors and sponsors onsite, and ensure contractual obligations are met.
• Collaborate with content, marketing, operations and sales teams to align on client needs and event strategy.
• Stay informed on industry trends, competitor activity and market developments.
• Support team initiatives, mentor junior members and take on additional responsibilities as needed.

Required profile

• Proven experience in exhibitions, events, sponsorship sales or B2B account management.
• Strong track record of managing key accounts and achieving revenue targets.
• Excellent communication, negotiation and relationship‑management abilities.
• Commercially driven with a consultative, client‑focused mindset.

Required skills