Sales Manager – Frozen Foods (Food Service & Van Sales)

About the role

Our client, a leading FMCG distributor specializing in frozen foods, is looking for a Sales Manager to drive Food Service growth across the UAE. Reporting to the General Manager, you will lead a high‑performing van sales team and develop strategic accounts.

Key responsibilities

• Develop and expand the Food Service business through strategic customer acquisition and account management.
• Identify, prospect and secure high‑potential customers such as wholesalers, catering companies, restaurants, hotels, cloud kitchens and ship chandlers.
• Lead, coach and develop the van sales team, fostering a high‑performance culture.
• Increase market penetration, customer coverage and route productivity to achieve sales growth.
• Negotiate commercial agreements, pricing strategies and promotional activities within company guidelines.
• Maintain strong collection discipline, effective credit management and monitor customer profitability.
• Track market trends, competitor activity and identify opportunities for new products and initiatives.

Required profile

• Minimum 7 years of FMCG sales experience in the UAE market.
• At least 2 years of experience leading sales teams.
• Proven success in developing Food Service channels and strategic accounts.
• Strong background in frozen foods and van sales operations.
• Valid UAE driving licence.

Required skills

• Credit Management
• Van sales operations