Sales Manager - International B2B Events

About the role

dmg events is looking for a Sales Manager in Dubai to lead the commercial performance of a portfolio of international B2B events. The role drives sponsorship, exhibition, partnership and event-related revenue, combining hands-on business development and account management with sales team leadership. It covers the Middle East, Europe, Asia and other international territories.

Key responsibilities

• Lead, motivate and develop the sales team, set objectives and priorities, run one-to-ones, performance reviews and pipeline discussions, and coach on prospecting, proposals, negotiation and closing.
• Identify and convert new sponsors, exhibitors and partners, build a consistent pipeline and personally drive new business to signed agreement.
• Sell sponsorships, exhibition space, branding opportunities and bespoke packages, and sell high-value headline, session and multi-event sponsorship deals.
• Manage key accounts and high-value clients, building relationships with senior decision-makers and increasing investment through rebooking, upselling and cross-selling.
• Meet individual and team revenue and profitability targets, monitor commercial performance and work with senior management on pricing and sponsorship structures.
• Maintain accurate CRM records, review pipeline value and conversion rates, challenge opportunity quality and provide reliable revenue forecasts.
• Monitor industry trends, competitors and client priorities, and support the commercial launch of new events.
• Collaborate with event management, marketing, content, operations, production and finance, and represent the organisation at international events and conferences.

Required profile

• Minimum 3-4 years' experience in B2B event sales, preferably in exhibitions, conferences, sponsorships or internationally driven events.
• Fluency in Arabic and English, with strong written and verbal communication in both.
• Proven track record of achieving individual and team revenue targets, with examples of new business wins.
• Experience selling high-value sponsorships, exhibition packages, partnerships and tailored event solutions.
• Experience developing business across international markets and with senior decision-makers, C-suite executives and industry stakeholders.
• Experience supporting new event launches or market entry is advantageous; experience in energy, infrastructure, technology or related B2B sectors is also advantageous.

Required skills

• Prospecting, consultative selling, proposal development, negotiation and closing.
• Strategic account management, retention, upselling and long-term partnership development.
• Sales planning, pipeline management and forecasting.
• Experience using Salesforce or a comparable CRM.
• Microsoft Office proficiency and willingness to travel internationally.