Sales Manager – WECA Region (North & Central Africa)

About the role

ASBIS Middle East is seeking a Sales Manager to lead business growth across North Africa and West, East & Central Africa (WECA). The role focuses on building strategic partnerships, driving revenue, and expanding market presence for a global technology and consumer electronics brand.

Key responsibilities

• Execute regional sales strategies and business plans across the assigned territories.
• Drive sell‑in and sell‑out performance through partner engagement, promotions, and marketing initiatives.
• Build and manage relationships with distributors, retailers, system integrators, resellers, and end‑user customers.
• Deliver sales presentations, product training sessions, and partner enablement programs.
• Identify new business opportunities and expand the partner ecosystem.
• Support pricing, forecasting, tender participation, and project management activities.
• Collaborate with internal teams to ensure effective execution and customer satisfaction.
• Represent the company at industry events, exhibitions, and partner meetings.

Required profile

• 5‑7 years of experience in sales, key account management, or business development within IT, peripherals, AV or consumer electronics.
• Proven experience managing distributors, resellers, retail partners, system integrators, or enterprise accounts.
• Strong understanding of channel sales, retail environments, and e‑commerce ecosystems.
• Demonstrated ability to achieve revenue targets.
• Fluent English; French and/or Arabic are a strong advantage.
• Willingness to travel across the assigned region.

Required skills

What we offer

• Opportunity to work for a financially strong, fast‑growing multinational company.
• Constant interaction with global professional teams and international career opportunities.
• Access to continuous professional development: training, certification programs, events, and team‑building activities.
• Attractive remuneration package and performance‑based bonuses.
• Life‑event gifts, corporate presents, years‑of‑service awards, and special pricing on company products.