Senior Manager Ecommerce

About the role

Maritime Mercantile International (MMI), a distributor and retailer of premium wines, spirits, champagne, beer and non-alcoholic beverages headquartered in Dubai, is looking for a Senior Manager Ecommerce. The role leads and grows MMI's e-commerce business across all online channels, including MMI Home Delivery (website and app), Le Clos and MMI RAK, and new platforms such as MMI B2B and MMI Diplomatic. It is a strategic, hands-on commercial role with P&L accountability, covering growth, availability, last-mile delivery and customer experience.

Key responsibilities

• Drive revenue, order, ATV and margin growth across all e-commerce channels and own the MMI Home Delivery P&L, including sales, gross margin and fulfilment costs.
• Define the e-commerce channel strategy and annual plan in line with the MMI Retail strategy and turn it into detailed action plans.
• Run e-commerce for MMI Home Delivery, Le Clos and MMI RAK, and lead the e-commerce side of new channels such as MMI B2B and MMI Diplomatic.
• Manage day-to-day online trading with the Category and Trade Marketing teams, covering promotions, pricing, campaigns, merchandising, SEO/GEO and product data quality.
• Own a conversion optimisation and A/B testing roadmap to improve conversion, basket size and retention.
• Own availability and NPS, working with Category, Supply Chain and CX to fix root causes and improve the customer journey.
• Work with the Ecommerce Product and CRM teams to prioritise platform features, run UAT, and drive acquisition and retention through the Cheers Club loyalty programme.
• Own e-commerce reporting and KPIs (sales, orders, margin, traffic, conversion, ATV, availability, NPS).
• Lead, coach and develop a growing e-commerce team.

Required profile

• Minimum 7+ years of e-commerce experience with hands-on trading, including at least 3 years managing people.
• Proven P&L ownership with strong commercial and financial skills (budgeting, forecasting, margin management).
• Hands-on experience with at least two different e-commerce platforms; marketplace-only or B2B-only experience is not sufficient.
• B2C direct commerce experience running a retailer's or brand's own website and app.
• Experience with at least one CRM / customer engagement platform such as Insider, Braze, CleverTap or MoEngage.
• Strong data analysis skills (Google Analytics, Power BI or similar, Excel).

Required skills

• Digital merchandising, SEO and product data knowledge, with experience running more than one e-commerce site or brand.
• Desired: alcoholic beverage retail or distribution experience, experience with more than one retailer, UAE or GCC e-commerce experience, B2B commerce experience, GEO / AI search optimisation knowledge.

To apply, use the Apply button on the listing.