Senior Marketing Specialist - GCC Operations

About the role

Kavak, the largest e-commerce platform for buying and selling pre-owned vehicles in Latin America, is expanding into the Middle East and is hiring a Senior Marketing Specialist for its GCC operations. The role leads marketing initiatives at the intersection of brand, performance and strategy, running integrated online and offline campaigns, managing agency and partner relationships and aligning marketing spend with business impact.

Key responsibilities

• Create, lead and execute integrated campaigns across online (digital, social, performance) and offline (OOH, print, events, activations) channels.
• Identify, build and manage strategic channel partnerships that expand reach and drive incremental value.
• Coordinate media agencies end-to-end, from briefing and planning through execution, optimization and performance reporting.
• Partner with the Strategy team to decide where marketing funding goes and to measure the business impact of each campaign.
• Develop upper-funnel initiatives (brand awareness, consideration) linked to downstream conversion.
• Run ongoing competitive analysis to track competitors' offerings and find gaps and opportunities.

Required profile

• Bachelor's degree in Marketing, Media and/or Social Media.
• 3-5 years of experience running online, offline and multimedia marketing campaigns.
• Strong attention to detail and a rigorous approach to campaign execution and AI reporting.
• Market-savvy, with a sharp understanding of consumer behaviour and competitive dynamics.
• Agile, with a growth mindset, bias toward experimentation and continuous improvement.

Required skills

• Analytics and reporting: Google Analytics (GA4), Looker Studio / Power BI or similar.
• Paid media: Meta Ads Manager, Google Ads, TikTok Ads Manager, programmatic/DSP platforms.
• Marketing automation and CRM: HubSpot, Salesforce Marketing Cloud or similar.
• Project and campaign management: Asana, Monday.com, Trello or similar.
• Creative collaboration: Canva, Adobe Creative Suite (Photoshop, Premiere), Figma.
• Media planning and competitive intelligence: SEMrush, Similarweb or comparable tools.
• Collaboration suite: Google Workspace or Microsoft Office 365; Slack.