Senior PR & Communications Specialist

About the role

The University seeks a Senior PR & Communications Specialist to shape and deliver strategic public‑relations initiatives that raise its profile locally, regionally and internationally. Reporting to senior leadership, you will ensure consistent brand voice across all internal and external channels while supporting the institution’s mission and strategic goals.

Key responsibilities

• Develop and execute a comprehensive PR and communications strategy aligned with university objectives.
• Lead proactive media outreach, cultivate relationships with journalists, and secure coverage across print, broadcast and digital platforms.
• Draft, edit and distribute press releases, media statements, opinion pieces, feature articles and speeches for senior leaders.
• Manage crisis communications, acting as the primary contact during sensitive or high‑profile issues.
• Coordinate internal communications to engage faculty, staff and students.
• Organise press conferences, media interviews and other PR events, serving as the media liaison.
• Translate content between English and Arabic to support both internal and external communications.
• Create content for email announcements, newsletters, website articles, official letters and leadership talking points.
• Monitor media coverage, produce analytical reports and provide recommendations.
• Collaborate with social‑media and digital teams to maintain messaging consistency.
• Support communications for university events such as graduations, MoUs, partnerships and conferences.

Required profile

• Bachelor’s degree in Public Relations, Communications, Journalism, Media Studies or a related field (Master’s preferred).
• Minimum 7 years of relevant experience, preferably in higher‑education or agency settings.
• Demonstrated expertise in media relations, corporate communications and crisis management.
• Experience working in the UAE is highly desirable.
• Bilingual proficiency in English and Arabic.

Required skills

• Excellent writing and editing abilities in English.
• Strong Arabic language proficiency.
• Proven ability to build and maintain media relationships.
• Effective crisis communication and reputation‑management skills.
• Experience translating content between English and Arabic.