SEO & AEO Specialist

About the role

Blue BearX, a boutique creative studio in Dubai, is seeking an SEO & AEO Specialist to boost visibility across traditional search engines and AI‑driven search experiences, turning that traffic into qualified business enquiries.

Key responsibilities

• Develop and execute an SEO and AEO roadmap aligned with business priorities and audience needs.
• Conduct technical audits, resolve crawling, indexing, site‑structure and performance issues with developers.
• Research commercial keywords, customer questions and competitor visibility to uncover content opportunities.
• Optimize service pages, case studies and editorial content for relevance, clarity and conversion.
• Implement and validate structured data, maintain consistent brand information.
• Run experiments to improve discoverability on Google AI features, ChatGPT, Perplexity and Microsoft Copilot.
• Track organic traffic, search visibility, enquiries, conversions and AI referrals.
• Collaborate with creative and development teams to turn recommendations into published improvements.

Required profile

• Proven experience delivering measurable SEO improvements, with examples of work and results.
• Strong knowledge of technical SEO, on‑page optimisation, search intent and content strategy.
• Practical understanding of AEO/GEO, including test design and evidence evaluation.
• Ability to work independently, prioritize tasks and connect SEO work to business outcomes.

Required skills

• Google Search Console, GA4, Bing Webmaster Tools.
• Ahrefs, Semrush, Screaming Frog.
• Technical SEO audit tools and CMS implementation.
• Structured data implementation.