SEO & ASO Manager

About the role

CFI Financial Group is seeking a hands‑on SEO & ASO Manager to drive organic growth across its web properties and mobile applications. Reporting to the Global Head of Growth, you will work closely with content, product, website, and performance teams to boost visibility, rankings, and app installs.

Key responsibilities

• Develop and execute the technical SEO roadmap, including crawlability, site architecture, Core Web Vitals, schema, and indexing.
• Conduct regular SEO audits with Screaming Frog, resolve issues with the web team, and monitor performance via Ahrefs and Google Search Console.
• Manage backlink outreach, digital PR, toxic link disavowal, and domain‑authority tracking.
• Build and maintain a keyword strategy, brief content writers, and create SEO‑optimized articles, landing pages, and guides.
• Own end‑to‑end App Store Optimization for iOS and Android: keyword research, metadata, screenshots, preview videos, and rating strategies.
• Run A/B tests on store listings, track ASO keyword rankings, and adapt to algorithm changes.
• Monitor CFI content citations in LLM‑powered tools (ChatGPT, Perplexity, Gemini) and implement a GEO strategy for AI‑generated search results.

Required profile

• Proactive, data‑driven professional comfortable with both technical SEO and mobile ASO.
• Strong collaboration skills to work with cross‑functional teams.
• Ability to translate performance data into actionable growth initiatives.

Required skills

• Screaming Frog
• Ahrefs
• Google Search Console
• Core Web Vitals optimization
• Schema markup implementation
• Backlink outreach and toxic link disavowal
• ASO keyword research and metadata optimization for iOS & Android
• A/B testing of store listings