Social Media Specialist

About the role

A leading sports and fitness solutions company in the UAE, supplying premium fitness equipment and complete gym solutions to homes, residential developments, hotels, corporate wellness spaces and commercial facilities, is looking for a hands-on Social Media Specialist. The role owns the day-to-day running of the company's social channels and focuses on social media management: planning, creating, publishing and managing content, and building an engaged community around a premium brand. It is a channel and content role, not a broader marketing role.

Key responsibilities

• Own and manage the company's social accounts, mainly Instagram and LinkedIn, with support for TikTok, Facebook and YouTube where relevant.
• Build and maintain a monthly content calendar with a balanced mix of products, projects, people, expertise, brand stories and seasonal moments.
• Schedule and publish posts, Stories, Reels and carousels on time, with accurate captions, hashtags, tags and locations, and keep profiles, highlights, bios and links up to date.
• Create day-to-day content including short-form video, Stories, photos and simple graphics, write captions in English and Arabic, and capture behind-the-scenes, showroom, installation and team content.
• Brief and coordinate designers, photographers and videographers for larger content, and maintain an organised content library of approved assets.
• Manage daily community activity, route sales, service and partnership enquiries to the right team and follow up, monitor brand mentions and engage proactively with partners and clients.
• Identify trainers, athletes, creators and wellness voices in the UAE and GCC, manage collaborations from outreach to reporting, and repost user-generated and partner content.
• Track channel performance with tools such as Meta Business Suite, LinkedIn Analytics, Later or Sprout Social, prepare a monthly report and recommend improvements.

Required profile

• 3 to 5 years of hands-on social media management experience, with direct ownership of brand accounts.
• A strong portfolio showing content created and accounts managed, with evidence of engagement and follower growth.
• Experience in fitness, wellness, sport, luxury retail, hospitality or premium lifestyle brands is preferred.
• Fluent Arabic is essential, alongside excellent written and spoken English.

Required skills

• Strong knowledge of Instagram and LinkedIn, including formats, best practices, trends and analytics.
• Confident creating short-form video and Reels with good basic editing skills.
• Excellent copywriting in both English and Arabic.
• Experience with scheduling and analytics tools such as Meta Business Suite, Later, Hootsuite or Sprout Social.
• Good eye for visual quality and understanding of premium content.