TikTok Manager

About the role

Careers International is looking for a results-driven and creative TikTok Manager in Dubai to take full ownership of its TikTok advertising campaigns. The role covers developing, managing, optimising and scaling paid TikTok campaigns to generate high-quality leads and achieve business growth objectives.

Key responsibilities

• Own end-to-end TikTok Ads management, from strategy and setup through optimisation and reporting
• Develop paid media strategies aligned with business objectives, target audiences and market priorities
• Manage campaign structures, objectives, budgets, bidding strategies, audiences, placements and optimisation events
• Run continuous A/B testing across audiences, creatives, messaging, formats, landing pages and campaign structures
• Monitor performance daily and optimise campaigns based on CPA, CPL, CTR, CVR, CPM, ROAS and lead quality
• Scale high-performing campaigns while controlling costs and maintaining lead quality
• Troubleshoot delivery, tracking, attribution and performance issues
• Analyse campaign data, work with creative and marketing teams on ad creatives, and stay up to date with TikTok trends and platform updates
• Prepare regular performance reports, track budgets and present results and optimisation strategies to management

Required profile

• Proven experience managing TikTok Ads campaigns and paid social media advertising
• Experience with lead generation and performance marketing campaigns
• Strong analytical and problem-solving skills, and ability to manage advertising budgets and scale campaigns
• Excellent communication and reporting skills; able to work independently and take ownership
• Preferred: experience in accommodation, hospitality, real estate or property, and knowledge of landing page optimisation and lead funnels

Required skills

• Strong knowledge of TikTok Ads Manager, targeting, bidding and optimisation
• Understanding of CPA, CPL, CTR, CVR, CPM and ROAS
• Experience with A/B testing and campaign analysis
• Preferred: Meta Ads, tracking, pixels, attribution and conversion optimisation