Vice President of Loyalty

About the role

The Vice President of Loyalty will shape and lead a company‑wide digital transformation, uniting customer experience, product, data, AI and operations under a single vision. Reporting to senior leadership, this role will drive the creation of innovative loyalty programmes that enhance engagement and service delivery for a fast‑growing hospitality group.

Key responsibilities

• Develop and execute an enterprise‑wide digital transformation roadmap aligned with business objectives.
• Lead cross‑functional initiatives across customer experience, product, loyalty, CRM, data, AI and digital operations.
• Create a seamless, friction‑less customer journey that boosts engagement and service quality.
• Serve as the central point of ownership for internal teams, technology partners and external vendors.
• Design and launch innovative membership and loyalty propositions focused on experience, convenience and exclusivity.

Required profile

• Proven track record leading large‑scale digital transformation programmes in consumer‑focused organisations.
• Strong experience in product management, customer experience, CRM, loyalty, data and digital strategy.
• Ability to influence engineering and technology teams without being a hands‑on technical specialist.
• Experience thriving in fast‑paced, entrepreneurial environments with a build‑from‑scratch mindset.
• Background in digitally advanced retail, e‑commerce, luxury or hospitality sectors is highly advantageous.

Required skills

What we offer

• Opportunity to shape and lead a business‑critical transformation agenda from the ground up.
• Significant executive visibility and influence within a high‑growth organisation.