Corporate Director Of Social Media

About the role

We are looking for a visionary Corporate Director of Social Media to lead Rotana Hotels’ global social media strategy. Reporting to the Global Marketing team, you will shape how the brand engages millions of guests across digital platforms and drive commercial performance.

Key responsibilities

• Develop and execute a global social media strategy aligned with business objectives and brand positioning.
• Lead the global social content calendar, ensuring campaigns support commercial priorities, hotel openings, loyalty programmes and cultural moments.
• Drive audience growth, engagement, brand awareness and commercial performance through innovative social‑first tactics.
• Champion emerging trends, new platforms, creator partnerships and digital technologies.
• Oversee paid and organic social strategies in collaboration with Marketing, PR, Digital and Commercial teams.
• Manage executive social presence and thought‑leadership initiatives on platforms such as LinkedIn.
• Coordinate global agencies, creative partners, influencers and platform relationships.
• Monitor performance, audience insights and analytics to optimise content and maximise ROI.
• Develop governance, best‑practice guidelines and capability‑building programmes for hotel teams worldwide.
• Provide strategic support for hotel pre‑openings, rebranding projects and major brand initiatives.
• Manage the annual social media budget, ensuring effective investment across content production, paid media, creator partnerships and agency support.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or related field (Master’s preferred).
• Minimum 8 years of experience in social media, digital marketing or related disciplines.
• Proven track record of leading large‑scale, multi‑market social media programmes for a hospitality or consumer brand.
• Strong commercial acumen and ability to align social initiatives with business goals.

Required skills

• Strategic social media planning and execution.
• Content calendar management.
• Paid and organic social media advertising.
• Social media analytics and performance optimisation.
• Budget management and ROI analysis.
• Agency and influencer partnership management.
• Executive branding and thought‑leadership on professional networks.