Global Portfolio, Retail Marketing & Brand Experience Manager

About the role

Join a newly created global role that will shape portfolio strategy, retail marketing and brand experience for a premium consumer brand expanding its international retail footprint. Reporting to senior leadership, you will drive retail growth, new product activations and customer experience initiatives across multiple markets.

Key responsibilities

• Own development and performance of key product portfolios across international retail markets.
• Translate global brand and category strategies into effective local market plans.
• Lead retail marketing initiatives, seasonal activations and promotional campaigns to drive growth.
• Develop and implement visual merchandising strategies that enhance customer experience and brand consistency.
• Manage portfolio forecasting, assortment planning and retail performance analysis.
• Partner with retail, supply chain and global stakeholders to optimise execution and commercial results.
• Support new retail market launches through impactful customer engagement and in‑store activation strategies.
• Monitor market trends, consumer insights and competitor activity to identify growth opportunities.
• Manage external agencies and suppliers to deliver high‑quality marketing and merchandising solutions.
• Conduct regular market visits to ensure excellence in retail execution and adherence to brand standards.

Required profile

• 10+ years of experience in retail marketing, trade marketing, portfolio or category management, preferably in an international context.
• Background in premium consumer goods, luxury retail, beauty, fragrance, fashion, watches or jewellery.
• Proven track record of developing and executing successful portfolio, marketing and customer‑experience strategies.
• Strong analytical, planning and project‑management capabilities.
• Experience influencing senior stakeholders and collaborating across cross‑functional teams.
• Entrepreneurial, proactive and comfortable operating in a fast‑growth environment.

Required skills