Regional Marketing Manager – Luxury Jewelry (Middle East)

About the role

You will lead the marketing strategy for Swarovski’s luxury jewelry and accessories across the Middle East, shaping brand presence and driving growth in a fast‑paced environment. The role combines digital, retail, CRM and social media expertise to deliver cohesive, results‑focused campaigns.

Key responsibilities

• Define and implement regional marketing strategies for UAE, Kuwait, Qatar and KSA, aligning all communications with brand objectives.
• Oversee digital marketing initiatives, including SEO and SEM, and manage CRM projects to enhance customer engagement.
• Coordinate offline events, in‑store activations and collaborations with local market teams.
• Lead relationships with the brand’s headquarters, retail marketing, and external agencies, ensuring brand guidelines are upheld.
• Set and monitor marketing KPIs, establishing ambitious targets and recommending optimisations.

Required profile

• Minimum 7 years of relevant marketing experience, preferably with global brands in FMCG, fashion or beauty.
• University degree in Business or Marketing.
• Deep knowledge of the Middle East market and fluency in English and Arabic.
• Entrepreneurial mindset with the ability to coach regional teams and thrive under pressure.

Required skills

• SEO
• SEM
• CRM