Assistant Marketing Coordinator – Digital Marketing & AI

About the role

Alba Cars is looking for a hands-on Assistant Marketing Coordinator in Dubai who combines digital marketing experience, creative thinking and practical AI skills. This is an execution-focused role covering campaigns, creative content, customer communications, events and marketing technology, helping turn ideas into coordinated, measurable campaigns. It is not primarily a people-management role; practical capability, organisation and ownership matter more than managerial experience.

Key responsibilities

• Develop campaign ideas and turn them into briefs, execution plans and coordinated launches
• Manage email and WhatsApp marketing, including segmentation, copy, setup, testing and reporting
• Coordinate marketing activities around objectives, responsibilities, deadlines and approvals, and monitor campaign performance
• Communicate progress, risks and delays to teams and help resolve bottlenecks
• Use ChatGPT Work and Claude Cowork for research, planning, content and reporting, and AI image tools for concepts, mockups and storyboards
• Connect AI tools with business systems through approved integrations and build workflows that reduce repetitive manual work
• Coordinate creatives, prepare briefs, review materials for accuracy and branding, and maintain consistency across channels
• Coordinate showroom promotions, events and activations, liaising with internal teams, suppliers and external contributors

Required profile

• Hands-on experience in digital marketing, marketing coordination or marketing technology
• Experience managing or coordinating work across different marketing functions
• Strong organisation and ability to handle multiple projects, deadlines and contributors
• Clear written and verbal English and attention to detail
• Good judgement with customer data, system permissions and AI-generated content
• Design experience or a strong visual portfolio is an advantage; automotive experience is welcome but not essential

Required skills

• Email and WhatsApp marketing and digital campaign execution
• ChatGPT Work and Claude Cowork
• AI image-generation tools
• Integrations, connectors and automation tools

What we offer

• Salary of AED 6,000–8,000 per month depending on experience
• Work visa sponsorship
• Medical insurance as per UAE labour law
• 30 days of paid annual leave
• Full-time, on-site position in Dubai; remote or hybrid work is not available