Assistant Vice President, Influencer Marketing – MENA

About the role

The Associate Vice President will oversee strategy, operations, client management and team performance across GOAT Beauty accounts, acting as an operational anchor and strategic visionary to translate brand ambitions into high‑impact creator programs.

Key responsibilities

• Develop end‑to‑end influencer and creator strategies for tier‑one beauty, skincare, cosmetics and personal care brands.
• Lead and mentor a team of Influencer Directors, Account Managers and Strategists, driving talent development and operational efficiency.
• Serve as senior advisor to C‑suite beauty clients, managing relationships, driving account growth and overseeing financial performance.

Required profile

• 5+ years of influencer marketing experience in beauty, skincare, cosmetics or personal care (agency or brand side) and 8–10+ years overall in the creator economy.
• Proven leadership of teams of 8+ direct and indirect reports with a track record of mentorship and talent retention.
• Strong commercial acumen, managing multi‑million‑dollar budgets and delivering profitable outcomes.

Required skills

• Deep knowledge of the beauty creator ecosystem across TikTok, Instagram and YouTube.
• Expertise in data‑driven performance measurement using tools such as IBEX.
• Experience with workflow automation, tech stack adoption and compliance with FTC cosmetic‑claims regulations.