Associate - PR & Brand Communications

About the role

StrongYes Media is looking for a PR‑agency‑trained communications professional to serve as the primary liaison between the newsroom and external brand storytellers. You will translate raw PR inputs into compelling editorial leads and help shape the publication’s reputation within the PR ecosystem.

Key responsibilities

• Receive, filter, and evaluate brand pitches, announcements, and story ideas.
• Advise agencies on StrongYes coverage criteria, pitching guidelines, and exclusions.
• Convert raw PR inputs into editorially viable story leads and identify emerging trends across pitches.
• Collaborate with editors to decide which items become news, insight, or opinion pieces.
• Push back on promotional or weak pitches and ensure relevance to workplace, AI, leadership, and corporate change topics.
• Promote StrongYes as a go‑to platform for workplace, employment, AI, DeepTech, and leadership stories.
• Represent StrongYes at PR forums, industry events, and closed‑door briefings.

Required profile

• 1–4 years of experience in a PR agency or corporate communications role.
• Strong exposure to UAE/GCC corporate, workplace, or leadership narratives.
• Proven experience pitching stories to business or policy media.

Required skills

• Excellent written and verbal communication.
• Strong news sense with an ability to recognise what editors will reject instantly.
• Ability to translate newsroom expectations to non‑media stakeholders.