Channel Strategist – Partner Marketing

About the role

The Channel Strategist joins Apple’s globally‑focused Marcom team to shape how the brand appears within partner ecosystems across the CEMEA region. Working closely with cross‑functional partners, you will design and launch marketing initiatives that align Apple’s brand with partner objectives and enhance the customer journey.

Key responsibilities

• Collaborate with Partner Communications, Channel, Brand, Creative and Interactive teams to develop innovative, world‑class creative work.
• Gather insights, define briefs, and translate business and brand goals into actionable channel strategies covering content, campaigns, e‑commerce, advertising, social, CRM and in‑store experiences.
• Conduct research, build strategic opportunities, and establish KPIs and measurement frameworks for channel initiatives.
• Lead workshops and strategic conversations with internal and external stakeholders to align diverse perspectives.
• Build and maintain relationships with senior partners, influencing decisions and driving joint business growth.

Required profile

• Minimum 10 years of experience in marketing, brand strategy or partner channel roles.
• Proven ability to work cross‑functionally and influence senior stakeholders.
• Strong analytical mindset with experience defining KPIs and measuring campaign performance.
• Excellent communication and workshop facilitation skills.

Required skills

• Customer experience strategy
• Full‑funnel brand marketing

What we offer

• Opportunity to work on high‑impact global brand initiatives.
• Collaboration with diverse, senior teams across Apple and partner organizations.
• Exposure to a wide range of marketing channels and innovative projects.