CRM Acquisition Manager

About the role

The CRM Acquisition Manager leads the design, implementation, and optimisation of acquisition journeys that turn prospects into engaged customers. Working closely with the CRM Lifecycle Strategy Manager, you will ensure campaigns are delivered at scale, measured accurately, and continuously refined to drive sustainable growth.

Key responsibilities

• Implement end‑to‑end CRM acquisition journeys covering lead generation, onboarding, activation and first conversion.
• Execute and optimise acquisition campaigns across owned CRM channels (email, push notifications, etc.).
• Manage day‑to‑day operations: briefing, build, testing, deployment and coordination with internal teams and external agencies.
• Monitor performance metrics (engagement, conversion, early value) and provide actionable insights.
• Identify gaps, recommend improvements and support the Preference Centre and profile enrichment strategy.
• Apply AI‑enabled capabilities such as propensity scores, audience recommendations, send‑time optimisation and content variants.
• Collaborate with Marketing, Digital, Loyalty, E‑commerce and Technology teams to ensure aligned delivery.
• Maintain governance, brand standards and data‑privacy compliance.
• Produce weekly acquisition reports and analyse funnel performance.

Required profile

• Degree in Marketing, Business, Communications or related field.
• At least 5 years of experience in CRM marketing, digital marketing or customer acquisition, preferably in airline, travel or e‑commerce.
• Hands‑on experience delivering acquisition or onboarding campaigns via email, push notifications or similar channels.
• Strong understanding of CRM segmentation, personalization and lifecycle marketing principles.

Required skills

• Email marketing
• Push‑notification campaign management
• CRM segmentation and personalization
• Propensity modelling and AI‑enabled targeting
• Data‑driven performance analysis

What we offer

• Opportunity to shape acquisition strategy for a fast‑growing brand.
• Collaborative, cross‑functional environment.
• Access to advanced AI and data‑analytics tools.