Data Analytics Manager - Media and Digital Performance

About the role

Huda Beauty is looking for a Data Analytics Manager for its Global Paid Media & Growth team in Dubai. This is a hands-on individual contributor role focused on analyzing media performance across paid channels and turning insights into optimization recommendations. The manager leads post-campaign deep dives and ad hoc analyses, collaborates on dashboard and reporting automation with the Technology team, and owns media data quality and governance.

Key responsibilities

• Analyze media performance across paid social, search, programmatic display and video, influencer amplification and others, measuring efficiency (CPM, CPC, CPA, CAC) and effectiveness (reach, frequency, audience penetration, ROAS)
• Deliver optimization recommendations on budget allocation, audience targeting, creative and channel mix, and support media planning and budgeting with forecasting and scenario modelling
• Run post-campaign deep dives and media effectiveness analyses, including incrementality and lift tests, and work toward attribution and mix modelling (MMM)
• Present findings and recommendations to stakeholders, including senior leadership, using data storytelling
• Define and document media metrics and KPIs, build a global campaign naming convention and audit tagging and tracking setups (GA4, Google Tag Manager, platform pixels, UTM)
• Work with the Technology Data team to maintain clean, reliable datasets and ensure compliance with privacy regulations such as GDPR
• Leverage AI to enable near real-time learnings and partially automated reporting workflows, in close collaboration with the Technology team

Required profile

• 6-8 years of hands-on experience in media/digital analytics, on client or agency side
• Bachelor's or Master's degree in Media, Marketing or a related field
• Demonstrated experience informing media optimization decisions and working with global/local media teams, agencies and marketing teams
• Strong data storytelling skills and a commercial mindset linking performance to brand and sales outcomes
• Self-directed, able to own projects independently and manage multiple stakeholders in a fast-paced environment

Required skills

• Meta Ads Manager, TikTok Business Suite, Google Ads/DV360 and other digital media platform reporting tools and APIs
• Understanding of media KPIs across the funnel and attribution approaches (incrementality, multi-touchpoint, MMM)
• Experience with BI tools (Power BI, Looker, Tableau) and web analytics platforms (GA4, GTM, platform pixels)
• Experience applying AI to automate reporting and analytical workflows is highly preferred

What we offer

• Monthly "Self Love Days" at company discretion
• Premium medical, dental and vision coverage for employee and dependents
• Monthly coaching sessions with an in-house Success Coach
• Employee discounts on Huda Beauty products and quarterly product gifting